Pienezza is the passion of a good friend who wanted to take the virtue of sitting around a table with family sharing the joy of his childhood meal to his community. As much as pizza is the product, family is the key ingredient.
We wanted to communicate the joy of grabbing a slice with friends and family. Pienezza's roots in Brooklyn pizza making influenced the design- from the colors (NY Taxi's) to the Ferris Wheels and vintage signage of Coney Island. We wanted to communicate some history and also the modern touches of today to the brand.